Building digital behavior with the help of technology
Being a parent in the 2000’s is no easy task. Our children are the most connected generation that has ever lived, and they are being exposed to technology at an increasingly younger age. Just a decade ago, scenes that we commonly see today would be unthinkable – toddlers refusing to eat without their favorite Youtube cartoon characters, preschoolers complaining about bad 4G reception on their smartphones, primary school children being cyberbullied for their latest TikTok dance and pre-teens falling into technology induced depression. Then there are the “traditional” parenting pains to deal with too. At Audra, we know these pains because we’re parents too. That’s why we’ve been talking to you about issues like internet addiction, gadget dependency and the various physical repercussions that can come with them. We know that there isn’t a precedent to dealing with these challenges – challenges that are in large, unique to our lifetime – and hope that our insights, expert interviews